In terms of skincare trends, the biggest changes in 2018 have been the reduction of makeup and the embracing of “less is more” skin care products. Previously, makeup-first trends were king, but the shift toward skin-care-focused products is a welcome one. The trend is catching on with celebrities and is set to shape the skincare industry for years to come. While the reduction in makeup will be welcome, the more is more skincare approach is likely to remain popular.
Another change in the skincare industry has been the increased popularity of organic and natural products. This trend has been the main driver behind the growth of the organic and natural skincare industry. For instance, the new packaging of cosmetics has highlighted the clinical efficacy of the products, and aims to highlight the results that these products have in studies. These new packaging trends can be seen in many forms, including makeup. However, some brands are going against the grain by emphasizing the skin benefits of their products.
The advent of multi-purpose products is another trend to watch out for in 2022. While many skincare products are designed to be multi-purpose, others only have a good marketing campaign. Therefore, professionals should focus on aligning themselves with the latest trends rather than spending money on gizmos and gadgets. Hopefully, these changes will make skincare more convenient and enjoyable. The most important skin care and beauty trends are outlined below.
Challenger brands account for 10% of the beauty market and are growing four times faster than established companies. Challenger brands focus on the “end-to-end experience,” which plays directly into the desires of consumers and their brand loyalty. As established brands have embraced this new approach, the trend will continue to accelerate growth across the beauty industry. But, as with anything in life, it pays to be aware of the risks associated with new products before investing.
Diversity in the industry is one of the biggest trends in skin care and beauty. According to Sam Cheow, senior vice president of product development and corporate innovation at Estee Lauder Companies, “the beauty industry needs to diversify its marketing strategies to cater to a diverse consumer base.” For example, more brands are embracing diversity in their campaigns and adding BIPOC-owned brands to their roster. The beauty industry is changing its image in general and this trend will continue into the foreseeable future.
There are many benefits of using products that contain retinol and other vitamin A derivatives. Retinol is one of the most popular skincare products today. It reduces fine lines, boosts collagen production and helps correct pigmentation problems. Its popularity is so huge that, according to Hey Discount, the hashtag #retinol gets 1.2 billion views on TikTok and 635,767 Instagram posts.
In terms of sustainability, major players in the beauty industry are doubling down on the Middle East, North Africa, and South Asia Pacific. In addition to this, they are making product innovations in their niches. Biotechnologies are reshaping the beauty industry, and consumers are becoming more educated about the benefits of biosynthetic ingredients. One of the biggest trends in the industry for the next year is the adoption of “sustainable” ingredients.